Harry Styles

What is Propeller

We turn fans into donors, advocates, and activists at scale.

With 3.6M+ MUSIC FANS in our community, Propeller is the industry's leading cause-marketing platform - turning massive fanbases into sustained social impact.

$20M+
Raised for nonprofits
15M+
Actions generated
3.6M
Registered users

Who We Work With

150+ artists. One platform.

Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia
Bryan Cranston
Bryan Cranston
J Balvin
J Balvin
Lizzo
Lizzo
Incubus
Incubus
Tiesto
Tiesto
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Tenacious D
Tenacious D
Gracie Abrams
Gracie Abrams
Ashe
Ashe
The Lumineers
The Lumineers
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Monrovia
Monrovia
Choose Love HeadCount LIVE Trust

All Your Partners. One Platform. Maximum Impact.

One hub for every partner, catered to each market. Every touch point is built to turn fans into monthly donors.

01 - Flyaway Sweepstakes

Give a fan the moment of their life.

Round-trip flights, hotel, and the full Together Package at Madison Square Garden.

Propeller handles design, legal, compliance, and fulfillment. Fans donate to Choose Love for a chance to win:

Propeller runs paid social, email, SMS, and platform-wide campaigns that put Harry in front of millions - raising money for Choose Love, registering voters with HeadCount, and building a monthly donor base that lasts.

9:41
Harry Styles Live
Win a trip to see Harry Styles at Madison Square Garden
$25,000 ARV
⏳ Ends Aug 1, 2026
$428K for Choose Love
42,800 fans entered
$10
10 entries
Popular
$25
30 entries
$50
75 entries
$100
200 entries
DONATE & ENTER TO WIN
No donation necessary. AMOE available. See official rules.

* For illustrative purposes only

Harry Styles performing

The bigger the prize,
the greater the impact

02 - In-Venue Sweepstakes

All Your Impact. One Hub.

One keyword. One text. Fans donate, register to vote, and enter to win - all from their seat.

Every show becomes a conversion moment.

TOGETHER, TOGETHER
Win a VIP Ticket Upgrade Tonight!
SCAN QR OR TEXT TOGETHER TO 99126
MSG & DATA rates may apply. Msg freq may vary. Text HELP for Help. STOP to opt-out.
Details w/o text: propeller.la/events · Privacy: bit.ly/propprivacy · hello@propeller.la

What You Get

All Your Partners. One Fan Experience. We Handle the Rest.

Your team approves creative and shows up. We do the rest.
Harry Styles

The Partnership

Give & Get

Propeller Handles

  • All campaign creative & landing pages
  • Unified impact hub (HeadCount + Choose Love + LIVE Trust)
  • Flyaway sweepstakes - full build & fulfillment
  • Full compliance, sweepstakes legal & official rules
  • In-venue activation design, IMAG & QR setup
  • Real-time impact dashboard & post-tour reporting
  • First-party fan data collection & delivery
  • Promotion across 3.6M+ user platform & paid social
  • All three nonprofit partner coordination

The Ask

Flyaway Sweepstakes
  • MSG grand prize (VIP tickets + travel for 2 + optional M&G)
  • 15-30 sec face-to-camera video (Propeller provides the script)
  • Social support from Harry's channels
  • Meta Advertiser access (team-approved)
In-Venue
  • QR code integration on IMAG screens at MSG + Wembley
  • Alignment with HeadCount, Choose Love, and LIVE Trust

Proven Results

We're no strangers to arenas. Propeller has powered some of the biggest tours in music - raising millions while building monthly donor programs that last.

Noah Kahan - Fenway Park 2026 Flyaway Experience
Active Now
Noah Kahan
Busyhead Project • Arena Tour
Raised across a sold-out arena tour - and building a monthly donor base for sustained impact beyond the final show. Currently live.
$1M+
Raised across sold-out arena tour
Campaign Video
Noah Kahan In-Venue Activation
In-Venue Screen
View Full Case Study